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And I want them to break down their system, leverage off the stuff. So the new people tend to be the ones that are easier to mold and more willing to trust me. I hired my first agent about a month ago, who is a top producer and I love it.
She and I have been number one and two in my office for the last three years. So with all of these new agents that have come into the game, if you will in 2020, because that happens in a hot market. A lot of people are like, yeah, give me a piece of that. You have clearly established, like we talked about systems, processes to accelerate the learning, to accelerate the growth and efficiencies and so on.
This is BiggerPockets where we share everything in this company. And if you have a great system, then you have something going on in terms of lead generation. So what are some of the lead generation strategies that you train your team to do? Not everybody can handle that unless they came from a background where they did it before. So your insecurity is glaringly obvious to everyone. You know, Mary, the top person in my office, she knows what to say.
And you get the taste for what it feels like to do well.
What this person pay day loands was saying is my students know how good it feels to tap somebody out.
And it motivates them to now want to do the hard work of getting their butt kicked every day. I need to get you to see what it feels like to get someone in contract, to do a closing, to give them the keys for the first time. You need to experience how freaking excited they are, that you made their dream come true. I work you from the front backwards and from the back frontwards. Now, what I found is once they see what the whole process looks like, and they have confidence that lead generation becomes so much easier. And so I feel like the team structure helps you learn faster, gets you going quicker and can get you profitable much quicker. But this was the first year that a lot of those pieces came in place.
First of all, I have to point out what an outstanding abundance mentality that is.
Instead, you are approaching it from the opposite direction. So that, like you said, people are realizing what that prize is like, what it feels like, getting them very emotionally engaged from day one. It has quantifiable tangible results as well in that is what pushed you over the edge in the end of 2020 to expand your sales, the way that you did.
Were there other things in particular that you were able to develop with your team members throughout this process that really set you apart, just like that abundance mentality, that personal loans san diego mindset that you approach your overall operation with.
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And that little figuring out like what you should be doing versus what you should be doing has had exponential results as well. Carol:So, David, it very much sounds like by running your real estate business through the lens of not real estate sales, but running it pay day loands through the lens of building out a business with very distinct systems, processes, and incredibly efficient teams. You can take that process and launch it into other markets where you are not physically present. So that would be the next phase of what I want to do. And you can get some form of a similar experience for people no matter where they are and then scale it. Carol:Absolutely love, love, love that because of course, here on the BiggerPockets Business Podcast, we really like to differentiate our show by talking about how real estate people can be parts of these other businesses that provide consistent experiences that can generate passive income perhaps, in just overall that you are really approaching this in a manner that enables you to launch, not even necessarily just in the US even potentially worldwide. So you are clearly approaching it from the right angle. And as we all payday loans tallahassee know, that is something near and dear to my heart. I would love to hear from a very successful real estate agent in team leader side, rather than just from the investing side, which is usually how I like to talk about it.
I would love to hear the type of training that you offer, not necessarily the training, but the tips and tricks and those negotiation strategies that have worked really successfully for you.
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That you have taught your team members to use in their negotiations with other investors, with other retail buyers and sellers, just your overall negotiation strategies that really set the David Greene team apart. So would you guys mind giving me the ability to share my screen here? And keep in mind that not all pay day loands of our listeners have video, so we should probably talk through anything we- David:I know. I give the pay day loands agents on my team, specific instructions, scripts to use, things to say, marketing material to put out, to do pay day loands lead generation. Can I set an appointment to give you a presentation, to show the value that we would bring to be why we should have the right to represent you?
I have them go through this over pay day loands and over and over to get good at doing it. Once that person signs a buyer rep agreement or a listing agreement, they become a client. These people have earned the right to ask you a lot more pay day loands questions and get a lot more of your time.
The tool we used to take clients and put them into contract is psychology. So one of the things we use is what I like to call like a baseline adjustment. That means they have a baseline set on asking price. When I was going through what you guys would analyze a deal with. And then maybe things like how long would it take to sale?
So one of the easiest ways that an agent can help a client feel good about a deal is to move that baseline. And we do that by showing them comps in the same neighborhood that sold for much more. That little tiny adjustment can make your job so much easier. And I can tell that thing is 450 the best it need a personal loan with bad credit could ever get. Do you notice that those houses are quite a bit bigger than yours? What are the houses on this thing that looked like yours look like? Like the market just is hurting us right now, which is a very nice way of saying, adjust your expectations on what you think your house is worth. So we set it up to own the frame in that relationship from the minute you walk in to meet with us, like I have a whole system of you coming to my office. When I come get you, I walk you through a labyrinth that is very confusing.
Did you know property taxes are different in this part of town versus that? So what I did was I just screwed up with all these clients that I had. And I was like, why is it so hard to get this person to listen to me? And it never have those particular points even crossed my mind in the terms in which you not only describe it, but systematize it and teach it.
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David:The first thing, and this will go for any business that you own. I think part of what has made real estate sales really tricky is you had to be good at everything. So you had to be a sales person, charismatic lead generate, organized, a bit of a lawyer that knows the contract really well, bit of a counselor and a psychologist.
But you are so smart when it comes to solving problems. If I pair that person with the organized person, the two of them can have a really good team. Well, hey, I got a affordable loan company bunch of buyers that need a great experience.
Can you set appointments for somebody else on the team who can go lock it up and then you can get paid a percentage. Can you get in an environment where your weaknesses are sort of limited? And so, yeah, thinking about that is really important. You have a bunch of agents who are Keller Williams agents under you. You could have started your own brokerage David Greene Realty or whatever it is, and hired a bunch of agents that are now David Greene need money fast Realty agents. What are the pros and cons of going one versus the other and moving… Have you ever considered going the other direction as opposed to being under Keller Williams? And so not only are you saving all the time and effort, but you mentioned liability. So just from a liability and a legal standpoint, it really… That makes perfect sense.
We talked about Keller Williams, Keller Williams is a huge brand in the industry. And I assume that helps tremendously people trust Keller Williams, they know the logo.
It probably helps you get some business, but at the same time you run a team within Keller Williams. And so I assume branding is important to you from a team standpoint. Do you promote more Keller Williams or do you promote David Greene team of Keller Williams? Where do you line up on your branding for your team versus the brokerage?
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