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So these were new ideas, again, credit was tight, consumer credit was tight.
You saw the opportunity and then at the same time you saw Prosper and Lending Club which were a couple of platforms that I was actually on at the time as well, funny enough. And you said, "Hey, I can marry these opportunities. And Gino is doing these secured loans where the risk is really low, but getting these ridiculous rates, I can marry the two and actually create a company. So this gave me the ability to be around and be in the game, but not have to be in the minutiae. I could partner with people like yourself, that are really good at that stuff and play a different part in the ecosystem, if you will. And I love hearing all of this evolution of not only the beginning of the company, but all of the things that you were doing that led up to it. Clearly, you had some significant leadership experience in marketing and sales and finance and technology all put together into one, along with this being in this hard money lending space and wanting to stay in the real estate space. And I want to hear more and more about that evolution. I would like to set the stage even further though, because I think this is a really important thing for anybody who owns a business. So in Fund That Flip, it sounds like you essentially have really two different customer bases that you have this value proposition for, like you mentioned. You have the real estate investors and then you have these entrepreneurial capital investors. So quick loans online no credit check what did you do to structure your business so that you could really effectively meet the needs of those very different two parties? I had a conversation with a guy that finally really loans bad credit helped this click for me. Our customer is the real estate operator, the sponsor, the borrower, whatever name you want to ascribe to them. That said, in how we think about it internally as our investors on our platform are certainly customers. We have customer service professionals there, we spend a lot of money and time on marketing and everything else. But internally we almost think of them more as suppliers. So the capital side of our business is almost thought of the supply side, and our borrowers are thought of as our customer side. But in theory, the volume is more important than good deals because in theory, you put a million deals out there, your lenders find the good ones and they pick and choose, and then they fund those deals.
If I submit a deal to you, are you even going to look at that deal before you throw it out to the marketplace or are you just going to pass it through?
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What do you foresee or what do you see as your role as the marketplace owner of ensuring interest rates on personal loans that the deals that go out to lenders loans laredo tx in the market are reasonable deals. So we see a lot of inbound, our marketing is doing a good job of bringing leads into us. We also fund everything before we take it out to the crowd.
But what then is the benefit to the company, if you can go out and borrow money from a hedge fund, or REIT, or someplace else, and you can bring in a lot of capital, what is the benefit to you to then go and replenish that capital from the marketplace lenders? One of the things that I learned, at least from the sidelines during the 2007, 2008 credit crisis was that a lot of the institutional capital group thinks. And a lot of these guys are tied into two or three or four big banks that provide them a lot of call it warehouse facility lines of credit.
And the reason is, is because that crowd is a super elastic supplier. And that attracted a certain type of investor who was really yield hungry. And they were okay with the fact that we were a startup. And then as the business evolved and as we got more traction, we saw those 12s come down to 11s and 10s and nines. So we had to pull some levers from a pricing perspective and do a lot more on a communication perspective. And we went out and quick cash advance took videos of all of our properties and we did things, but we had this group of 1,000 plus retail investors.
And if we price things right and told the right story, we eventually over a couple months able to clear off that warehouse facility. So it proved true in a lot of ways of this resiliency and this elasticity of supply that you can have by having a very broad base of capital providers. It was a costume manufacturing facility that had been owned in the family in an up and coming neighborhood. And he was buying it for a sweet deal and was getting it through permitting. But he needed a lender that could lean into that business plan. None of the institutions are going to buy that loan, but we priced it. And our retail guys filled it up, I think in 48 hours.
How have you found the investors and how are you ensuring you consistently have deal flow? So our air game is traditional marketing, we spend not an insignificant amount of money on Google AdWords, on Facebook, finding out the different ways to communicate awareness about who we are, what we do and how we can help people. They get together, they compare notes and they collaborate around.
And they try to help each other grow their businesses. And then also finding who are the attorneys that primarily are focused on real estate investors or real estate agents or title companies, and then look for ways to add value to those groups.
And the understanding that, if you add enough value to people and show them how you can help their loans bad credit world eventually get the opportunity to understand who their Rolodex is. So, not a lot on a million dollar plus marketing budget. It was like, we have this fantastic asset that people can invest in, and which just make it really easy for them. Most people have bought a house, lived in it and seeing that house appreciate, and those people can appreciate others. And do I have a perspective on Charlotte or Columbus or Indianapolis or whatever, that I have enough conviction? So a lot of our investor growth loans in arlington tx on the retail side has been all organic. We process interest payments the 15th of every month, need money to pay bills so you get paid current on these investments. And we came out of that raise with a very specific plan of, one, getting to something that we called meaningful scale.
So for us, that was more than 100 million dollars of loan originations in a 12 month period and also do so with positive unit economics or profitability. So what was important to me and maybe this is my finance and my insurance background was not to build a really big money loser, it was to build a really big moneymaker.
So that was the goal coming out of the raise in 2016.
We accomplished that in 2018, being both profitable and well north of 100 million dollars of originations. So we had a really, I think, compelling story to take out to the venture capital private equity world. And most of those use of proceeds was into three buckets. So how do we invest in new products on the capital market side to, one, create new ways for passive investors to gain exposure to this asset class, and two, can we lower our cost of capital by getting bank relationships and growing out the institutional so again, we can be more competitive with signing up new borrowers? So a big part of our thesis is that we can make this entire loan origination process work better with technology. And by doing so, we can create a more profitable enterprise payday loans huntington beach ca which can then be reinvested in either additional products and services for our customers or a more competitive product, or probably more likely some combination of the two.
I moved down from Rhode Island to start the company, just wanting to get around environment that I thought would be conducive to building out a technology and financial company.
And the biggest thing that I think people that get it right do during this aspirational stage is they try to kill their deal or they try to kill their business. But what you really need to be doing is looking for all the reasons why this business is probably going to fail, because just statistically speaking, most businesses do. The people that are most likely to buy from you early are probably the ones that have the biggest problem and are most likely to pay you for it and you should find a way to extract that value out as quickly as you possibly can. And the second one, is actually run a financial model. And this is one that almost no one does, but you could have a great idea that a lot of people are willing to pay you for that can never make money. And the other quickens loans big one is understanding the actual cashflow on a pro forma basis of the company. All businesses go online payday loan no credit check out of business because they run out of money.
And I loved your point about this is the part, or this is the timeframe where you should be actively trying to kill your business. Matt Rodak:Yeah, so I think the next stage which is a little bit less sunshine and rainbows from the aspirational stage is the stage loans bad credit that I call war mode. So if you run out of resources, you lose, like we talked about before.
How are you building this excitement and this vision and enrolling people to effectively come work for you, either for free or likely at a discount to their market value? And what are you 100 day loans reviews willing to exchange for getting those types of people along for the ride with you? You got to have an understanding of like, where are we going?
So for us, our strategy and still is, was, we are focused on one to four family houses.
But you also have to realize, and this is one of, I think the advantages of being an early stage business is you have to be willing to change course as the battlefield evolves. I did all of our journal and our GLs on Sunday, that sucked. I loans bad credit hated that, but someone had to do it in order to close the books out on a monthly basis.
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