And I think that those companies that really do a good job of that are the ones that do great customer research. And so that was the most pronounced takeaway, I think, that we had from a lot of our consulting and advising of companies is that, that was the big differentiator between successes and failures. The next question is, how do we then tie together our vision for where we want the product to go and our day-to-day operations of our product development activities? So speaking of all these successful companies and the characteristics of them, you started Prodify which was another successful product consulting company, but at some point along the way, you realize that one of the companies you were advising was totally worth going all in on. So you turned over your consulting company to your partner and you joined WHOOP full time. It cash advance chattanooga tn was actually really hard to choose to lead the advisory practice myself just because I have loved every moment of collaborating with all these companies.
I actually enjoy teaching about payday same day payday loans no credit checks loans high acceptance products more than I enjoy even doing it, to be honest. However, the thing about WHOOP that was really just so spectacular is this a company that had all the parts in the first place, we had a good vision for where we wanted to head, we had tremendous people, we had a great market and a great opportunity in front of us.
Ben:We had already achieved product market fit, and the question was now, as we grow in this tremendous pace, how are we going to continue to innovate and create new benefits for our customers, etc. And then number two is, I have always just really enjoyed that hyper growth kind of stage of a company. For example, I am hiring a person to the product team every week and I have been hiring somebody every week for quite some time now. Ben:And I think that your job is to be the mentor and the guide and the coach.
But I felt like I had one more time in me to try to go back to a company and really have that ownership of the outcomes at the end of the day. And I really wanted to go back and do that one more time and have another tremendous success that I can look back upon fondly, etc. And as discussed earlier, some of the differentiators of WHOOP versus some of the other products in the wearable space, are fairly clear to me in terms of that notion of coaching and telling people what to do next.
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J:Everybody, once again for the second or third week in a row, Happy New Year. Thank you for joining us this week on BiggerPockets Business Podcast. Have a super borrow money online fast week everybody, keep being your awesome rock star selves. They have a network of lenders to assist with all forms of financing, including Self Directed IRA loans. Peter McGraw, behavioral scientist, author of Shtick To Business and The Humor Code, and host of the Solo Podcast kept wondering why we find certain things funny. He decided to put it to the test in his lab, HRL, the Humor Research Lab. You have to fight the status quo constantly, to make material that people will find outlandish, but true enough to laugh at. Peter brings some great business examples that followed the same flow of most comedy writing routines. Take AirBnB for example, when they first launched the idea, most people thought they were crazy.
I am J Scott, your co-host for the BiggerPockets business podcast and I am here again this a payday loans huntsville al lovely February. We have to give a major shout out to our producer Kevin. So Kevin, have so much fun with your wife in your new little sweet pea. We are so excited for you and just all the congratulations in the world.
I heard him a couple of weeks ago on another podcast. But if you can think like a funny person, you can be more successful.
And Peter tells us all about how you can think more like a funny person. And this was a really fun discussion as well, basically thinking in reverse or thinking in opposite. And make sure you listen all the way to the end because at the end of the episode, Peter shares an amazing tip on how we can all get better at saying no. If you want to learn anything more about what we talk about in the show, about Peter, about his books, about anything we discussed, check out our show notes at biggerpockets. Carol:Peter, welcome to the BiggerPockets business podcast. We are so looking forward to digging in and hearing all about your area of expertise, so many great topics. So when I first heard you on another podcast just a few weeks ago was the first time I had heard of you, my initial thoughts were honestly purely selfish. So I guess thank you first for falling into my little trap. Peter:I seeded an entire book with ideas from a hundred interviews on a podcast. I was essentially studying how do people evaluate options? And how did those judgments and choices influence those emotions?
And as a result of being a little bit lucky, I ended up doing my postdoc with Daniel Kahneman, who is a psychologist who won the Nobel prize in economics.
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